DONNA MCGINNIS

Unique background in journalism, marketing communications and project management 

Marketing strategy, product commercialization and campaign execution for a range of industries including renewable energy, automotive, government, datacom, construction and disaster response - direct and through distribution

15+ years of experience developing marketing plans, strategic messaging and executing product launches

Demonstrated success in lead generation strategies and tactics

Effective leader and collaborator, with the ability to establish rapport and build trust at all all levels of the organization and geographies

Skilled writer, developing and editing content for a variety of collateral and platforms, including print, video, website, webinars, print and digital ads (display/PPC/programmatic/social), mobile apps, fact sheets, case studies, whitepapers, blogs, social media, channel enablement and PR/media communications

Experience establishing business cases and shepherding digital transformations, including marketing technology, websites,

SEO, GEO and AI

Demonstrated success developing and optimizing commercialization processes, acquisitions/integrations and branding/rebranding